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A Beginner’s Guide To PPC Advertising
Starting with the basics
Pay-per-click (PPC) advertising via Google (or Bing, Facebook, LinkedIn etc.) is essentially where you pay to put your adverts in front of people when they’re online. We’ll use Google as an example as it’s the most commonly used and the others work a similar way.
To buy advertising with Google you use a platform called Google Ads, formerly known as Google AdWords.
This platform lets you create those ads that appear at the top of your Google searches (search ads). It’s also where you can set up the visual ads that sometimes follow you around the
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