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What Is EAT And Why Is It Vital To SEO?

During the last half of 2019, Google Webmasters introduced a new acronym relating to Google search guidelines: EAT. 

Google has described EAT as “one of the most important criteria of page quality.” Therefore, it’s fair to assume that it’s a vital deciding factor in the Google algorithm. Following the advice should theoretically improve the quality of your website content and subsequently improve visibility and ranking in search engine results. 

Don’t forget to check out our EAT infographic at the end of this blog! 

  

What is EAT?

E – Expertise 

A – Authority

T – Trustworthiness 

EAT confirms the long-held

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